have you ever felt proud for explaining something well and thoroughly, only to discover that your interlocutors misunderstood you completely?

clients and co-workers might listen differently.

and be unable to understand what you are saying,

imagine a school band.

twenty kids play string instruments.

twenty play wind instruments.

and 20 play percussion instruments.

then the teacher tell everyone to get their bows out.

the children playing a cord instrument, just like their teacher, nod, and take their bows out.

the rest of the children, puzzled, look at teacher.

they have no idea what the teacher is talking about.

when explaining to others, make sure you use a language and notions that they understand.

focus on them, not on yourself.

how can you adapt the same content to different audiences?

DISCover what they care about the most.